Willamette Valley Fruit Company was started in 1999 by the Gerald Roth family, who has been growing berries locally in Salem for three generations. What began in 1999 as a small cannery-style operation in a backyard warehouse has quickly turned into WVFC being one of the Northwest’s leading processors of high-quality berry products. Each summer we process, on average, 20 million pounds of fruit. We produce strawberries, raspberries, boysenberries, blueberries, a large variety of blackberries, cranberries and the local favorite, Marionberries.
Though the majority of our fruit is flash-frozen (IQF), we also make purees, straight-pack products and drum stock. These products are generally sold on the commodity market to domestic and foreign users who will combine berries with other ingredients to manufacture food products of their own. We also offer custom pack and pack to order services.
In May 2013, Inventure Foods, Inc. purchased Willamette Valley Fruit Company.